Outlook
Influencer contracts: seven checks before renewal
Seven checks for influencer contracts before renewal, covering consumer rights, financial promotions, ad labels, AI rights, exclusivity and data.
Topic
creator economy
Audience research
Creator contracts audience research, desk data or real interviews?
A guide to building audience evidence for creator contracts and ad disclosure, covering desk research, surveys, interviews and personas for UK campaigns.
Rules and ethics
Influencer contract: what to check before signing
A creator's checklist for an influencer contract in England and Wales: fee, usage, exclusivity, ad labelling, data duties and governing law.
Rules and ethics
How to handle creator contracts data protection
A practical guide to data protection in creator contracts in England, covering lawful bases, consent, disclosure, transfers and a clause table.
Foundations
Creator economy demand signals to check before pitching
Creator economy demand signals to check before pitching: the official data, advertising code rulings and consent rules that shape a sponsorship agreement.
Foundations
Creator economy contracts: Meta labels and campaign records
A practical guide to creator economy contracts, Meta paid partnership labels, audience-data clauses, sponsorship terms and campaign records.
Costs and pricing
How to judge creator contracts return on investment without false precision
Set a repeatable way to judge creator contracts return on investment, with labelled pound costs, disclosure duties and a worked example for England.
Rules and ethics
Ad Disclosure for Affiliate Links UK: How to Label Them
The ASA's affiliate marketing rules require clear labels on commission links. Here is how UK bloggers should disclose affiliate links in posts and on social media.