Audience research
Creator contracts audience research, desk data or real interviews?
A guide to building audience evidence for creator contracts and ad disclosure, covering desk research, surveys, interviews and personas for UK campaigns.
Topic
audience research
Audience research
Creator contracts buyer personas, marketing fiction or research tool?
Build creator contracts buyer personas from lawful research: UK data rules, four buyer types and a four-step method for England-based sales teams.
Audience research
How to run creator contracts competitor research that stands up
A ten-step creator contracts competitor research checklist for England, with ASA and CAP Code checks, named disclosure tools and a reusable comparison table.
Audience research
Which creator contracts customer interviews should you run first?
A listicle on running creator contracts customer interviews in England, covering formats, sample sizes, question design and ad disclosure prompts for buyers.
Audience research
How to assess creator contracts survey tools
Assess creator contracts survey tools with named platform examples, UK data-protection and ad-disclosure checks, routing tests and question design.
Audience research
When to define the creator contracts target audience for research
Learn when to define a creator contracts research audience, who to include, which contract roles to separate and which UK disclosure rules to test.