Measurement
Why creator contracts attribution methods split first-click and last-click
First-click, last-click and multi-touch attribution compared for creator contracts, plus a checklist for choosing a model and keeping the evidence clean.
Topic
measurement
Measurement
Creator contracts: how to benchmark against UK sources
Creator contracts benchmarking: use UK sources such as the CAP Code, CMA guidance and ASA rulings to test fees, disclosure and attribution terms.
Measurement
Creator contracts: the three metrics to define
Creator contracts need three metric families — performance, disclosure and consent. Here is how to define each, keep evidence and report on a UK campaign.
Measurement
Build a creator contracts reporting dashboard without vanity metrics
Build a creator contracts reporting dashboard in Google Sheets, link rows to contract clauses, check ASA-compliant ad labels and report campaign-level results.